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      Armada

      In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in ski... Show more

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      20 Products
      $ 649.95
      $ 389.99
      Armada Declivity 92 Ti 2022

      Armada Declivity 92 Ti 2022

      Modern all-mountain ski with serious frontside a...
      In stock
      $ 389.99 Excl. tax
      $ 749.95
      $ 449.95
      Armada Declivity 102 Ti 2022

      Armada Declivity 102 Ti 2022

      With the hard-charging all-mountain skier in min...
      In stock
      $ 449.95 Excl. tax
      $ 749.95
      $ 525.94
      Armada ARV 116 JJ UL 2022

      Armada ARV 116 JJ UL 2022

      The blueprint for any playful powder ski.
      In stock
      $ 525.94 Excl. tax
      $ 799.99
      $ 479.99
      Armada Declivity 108 Ti

      Armada Declivity 108 Ti

      The Declivity 108 Ti is a workhorse all-mountain...
      In stock
      $ 479.99 Excl. tax
      $ 199.99
      $ 169.99
      Armada N Warden MNC 11 2022

      Armada N Warden MNC 11 2022

      The Armada WARDEN MNC 11 has a wide toe piece an...
      In stock
      $ 169.99 Excl. tax
      Armada Declivity 92 Ti 2023

      Armada Declivity 92 Ti 2023

      Built off a platform that excels in any conditio...
      In stock
      $ 699.95 Excl. tax
      Armada ARV 116 JJ UL 2023

      Armada ARV 116 JJ UL 2023

      Bringing light to new heights, the ARV 116 JJ UL...
      In stock
      $ 799.95 Excl. tax
      Armada ARV 96 2023

      Armada ARV 96 2023

      The ARV 96 is skiing’s ultimate handyman—no matt...
      In stock
      $ 549.95 Excl. tax
      Armada Strive 14 GW 2023

      Armada Strive 14 GW 2023

      Modern freeride and freestyle skis require a mod...
      In stock
      $ 249.95 Excl. tax
      Armada ARW 96 2023

      Armada ARW 96 2023

      The ARW 96 is our marquee women’s all-mountain f...
      In stock
      $ 549.95 Excl. tax
      Armada Declivity 102 Ti 2023

      Armada Declivity 102 Ti 2023

      With the hard-charging all-mountain skier in min...
      In stock
      $ 799.95 Excl. tax
      Armada ARW 106 UL 2023

      Armada ARW 106 UL 2023

      The ARW 106 UL is the evolution of the long-soug...
      In stock
      $ 749.95 Excl. tax
      Armada N Stage 11 GW 2023

      Armada N Stage 11 GW 2023

      Lightweight, easy to use, and precise, the STAGE...
      In stock
      $ 159.95 Excl. tax
      $ 599.99
      $ 509.99
      Armada N Shift MNC 13 2022

      Armada N Shift MNC 13 2022

      The Armada Shift MNC 13 bridges the gap between ...
      In stock
      $ 509.99 Excl. tax
      Armada N Shift 13 MNC 2023

      Armada N Shift 13 MNC 2023

      Bridges the gap between tech pin bindings and tr...
      In stock
      $ 599.95 Excl. tax
      Armada Reliance 88 C 2023

      Armada Reliance 88 C 2023

      The Reliance 88 C enhances an airy Caruba Core w...
      In stock
      $ 649.95 Excl. tax
      Armada Reliance 92 TI 2023

      Armada Reliance 92 TI 2023

      When you don’t know what the mountain is going t...
      In stock
      $ 699.95 Excl. tax
      ARW 86 2022

      ARW 86 2022

      The women's 2022 ARW 86 Skis are making skiing t...
      In stock
      $ 399.99 Excl. tax
      Armada N Warden 11 2023

      Armada N Warden 11 2023

      The Armada WARDEN MNC 11 has a wide toe piece an...
      In stock
      $ 199.95 Excl. tax
      Armada N Shift 10 MNC  2023

      Armada N Shift 10 MNC 2023

      Bridges the gap between tech pin bindings and tr...
      In stock
      $ 549.95 Excl. tax

      Armada

      In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

      The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

      OC’s business plan began simply:

      “Armada. What skiing will become.”

       

      In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

      In June 2015 Armada moved the headquarters to Park City, Utah…

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