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    Armada

    In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in ski... Show more

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    10 Products
    $ 649.95
    $ 454.97
    Armada ARV 106 2022

    Armada ARV 106 2022

    True one-ski-quiver, all-mountain twin.
    In stock
    $ 454.97 Excl. tax
    $ 499.95
    $ 349.96
    Armada ARW 96 2022

    Armada ARW 96 2022

    Marquee women’s all-mountain twin.
    In stock
    $ 349.96 Excl. tax
    $ 749.95
    $ 525.94
    Armada ARV 116 JJ UL 2022

    Armada ARV 116 JJ UL 2022

    The blueprint for any playful powder ski.
    In stock
    $ 525.94 Excl. tax
    $ 749.95
    $ 649.95
    Armada ARW 116 UL 2022

    Armada ARW 116 UL 2022

    Still the most progressive women’s powder ski.
    In stock
    $ 649.95 Excl. tax
    $ 599.95
    $ 419.96
    Armada Reliance 88 C 2022

    Armada Reliance 88 C 2022

    Nimble all-mountain tool in a versatile lightwei...
    In stock
    $ 419.96 Excl. tax
    $ 649.95
    $ 454.96
    Armada Reliance 92 Ti 2022

    Armada Reliance 92 Ti 2022

    All-mtn, directional ride for the frontside, the...
    In stock
    $ 454.96 Excl. tax
    $ 649.95
    $ 465.94
    Armada Declivity 92 Ti 2022

    Armada Declivity 92 Ti 2022

    Modern all-mountain ski with serious frontside a...
    In stock
    $ 465.94 Excl. tax
    $ 599.95
    $ 419.97
    Armada Edollo 2022

    Armada Edollo 2022

    Henrik’s revolutionary all-mountain twin.
    In stock
    $ 419.97 Excl. tax
    $ 499.95
    $ 379.94
    Armada ARV 96 2022

    Armada ARV 96 2022

    All-mountain twin with park ambitions.
    In stock
    $ 379.94 Excl. tax
    $ 749.95
    $ 524.96
    Armada Declivity 102 Ti 2022

    Armada Declivity 102 Ti 2022

    High-performance, directional all-mountain ski r...
    In stock
    $ 524.96 Excl. tax

    Armada

    In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

    The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

    OC’s business plan began simply:

    “Armada. What skiing will become.”

     

    In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

    In June 2015 Armada moved the headquarters to Park City, Utah…

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